Head to Toe Healing
23% of college athletes suffer from mental health issues. Icy Hot has always existed to help athletes with their physical pain, but now they are also offering help for those struggling on the mental side.
To reach students on campus, we will use geotargeting to speak to them about the issues at their school while they're on campus.
We're going to gather college athletes to tell their stories in the form of radio spots and then run these ads on popular college sports podcasts.
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