Walgreens has always created new initiatives towards inclusivity, though multicultural shoppers still didn't see themselves in Walgreens stores. What they did see was stock images and influencers that didn't accurately reflect them.
With Untold Beauty, we connected with our Walgreens shoppers and photographed them as they shared their untold beauty stories. We gave shoppers a platform to share their truths and see themselves when they shop for our brands, instead of influencers or stock images.
ROLES & RESPONSIBILITIES:
Art Direction, Idea Conception, On-Set Experience, Social Media Story Boarding,
Development of Print, Digital and OOH Tactics.
Arc Worldwide 2022
Group Creative Director: Alma Klein
Creative Director: Katie McElligott
Associate Creative Director: Kelvin Hill
Art Directors: Brittany Wilson, Brandon Mitchell
Copywriter: Genna Tardi
Photographer: Meika Jiasi