Beauty can take on many forms. It's diverse. it's the natural curl of your hair, the hue of your skin, or the power of your smile. Walgreens has always created new initiatives towards inclusivity, But multicultural shoppers still didn't see themselves in Walgreens stores.
With Untold Beauty, we connected with our Walgreens shoppers and photographed them as they shared their untold beauty stories. We gave shoppers a platform to share their truths and see themselves when they shop for our brands, instead of influencers or stock images.
This campaign gave me the opportunity to storyboard social media video content, design full-scale billboards, and communicate Walgreen's inclusive message through a digital landing page as well as various in-store placements.
Arc Worldwide 2022
Group Creative Director: Alma Klein
Creative Director: Katie McElligott
Associate Creative Director: Kelvin Hill
Art Directors: Brittany Wilson, Brandon Mitchell
Copywriter: Genna Tardi
Photographer: Meika Jiasi