In its second year, Unilever and Texas-based grocery chain, H-E-B, brought back the Texas Barber Bracket—this time in Houston, Texas for the NCAA® Men's Basketball Final Four® Tournament. We hosted a competition for barbers across the country to compete for a chance to win a $15,000 barber school scholarship.
Although not originally planned, we persuaded the client to greenlight an additional experiential event at the Tip-Off Tailgate outside NRG Stadium. Dubbed the Lone Star Locker Room, we dropped consumers into a decked-out college locker room experience, complete with a bath tub ball pit, get ready stations, photo-ops, and prize lockers.
ROLES & RESPONSIBILITIES:
Art Direction, Story Boarding, Merchandise Design, Experiential Event Conception,
Development of Print, Digital and OOH Tactics.
Arc Worldwide 2023
Group Creative Director: Alma Klein
Creative Director: JaX McCabe
Associate Creative Director: Ryan Lowe
Art Director: Brandon Mitchell
Copywriter: Gaib Bunch