For years, Minecraft has inspired exploration and creativity for millions of gamers worldwide. With Kellogg's Cereal x MINECRAFT, gaming fanatics and families alike can build their own delicious breakfast and gaming adventure.
Back when cereal boxes came with toys inside, breakfast was just the beginning of the fun. Today, that same tradition is reimagined for a new generation. Every box of Kellogg's Minecraft cereal can be redeemed for unique, exclusive Minecraft character items, allowing the Minecraft community to customize their characters. Every spoonful brings the dynamic world of Minecraft to life.
ROLES & RESPONSIBILITIES:
Art Direction, Packaging Design, Development of Print and Digital Tactics
Arc Worldwide 2025
Creative Director: Jon Britt
Associate Creative Director: Angela GonzaleZ
Art Director: Brandon Mitchell
Copywriter: Emma Campanella