For years, Minecraft has inspired exploration and creativity for millions of gamers worldwide. With Kellogg's Cereal x MINECRAFT, game fanatics and families alike can build their own delicious breakfast and gaming adventure.
Every box of Kellogg's MINECRAFT cereal can be redeemed for unique, exclusive MINECRAFT character items, allowing the MINECRAFT community to customize their characters head-to-toe. Each delectable spoonful brings the dynamic world of MINECRAFT to life.
In bringing the world of MINECRAFT to life through Kellogg's Cereal, I had the opportunity to affect iconic cereal boxes and blend two worlds: online gaming and the nostalgic world of Kellogg's Cereal.
Arc Worldwide 2025
Creative Director: Jon Britt
Associate Creative Director: Angela GonzaleZ
Art Director: Brandon Mitchell
Copywriter: Emma Campanella