In 2023, Kellogg’s Cereal came to us asking for a retail toolkit for 20+ nationwide retailers to promote cereal treat-making during various holiday seasons.
The objective? get seasonal bakers to buy more cereal during the annual holiday seasons and position Kellogg's Cereal as the secret ingredient to family connection while making treats and snacks.
With this program came the opportunity to be on set, working hand-in-hand with photographers and stylists as this campaign came to life.
DIGITAL BANNERS
SOCIAL POSTS
PRINT
IN-STORE Displays
Arc Worldwide 2024
Creative Director: Katie McElligott
Associate Creative Director: ANGELA GONZALEZ
Art Director: Brandon Mitchell
Copywriter: EMMA CAMPANELLA
Photographer: TYLLIE BARBOSA