In 2023, Kellogg’s Cereal came to us asking for a retail toolkit for 20+ nationwide retailers to promote cereal treat-making during various holiday seasons.
The objective? Get seasonal bakers to buy more cereal during the annual holiday seasons and position Kellogg's Cereal as the secret ingredient to family connection while making delicious and creative treats.
ROLES & RESPONSIBILITIES:
Art Direction, On-Set Experience, Development of Print and Digital
DIGITAL BANNERS
SOCIAL POSTS
PRINT
IN-STORE Displays
BEHIND THE SCENES:
Arc Worldwide 2024
Creative Director: Katie McElligott
Associate Creative Director: ANGELA GONZALEZ
Art Director: Brandon Mitchell
Copywriter: EMMA CAMPANELLA
Photographer: TYLLIE BARBOSA